Plan now for Bolo 2010!

Barbara Weaver Smith speaking at Bolo

BOLO is the annual conference hosted by agencyside, which is a “sister” organization to The Whale Hunters.  agencyside serves the needs of advertising, marketing, public relations and other communications agencies,  but I know that whale hunters in a wider variety of fields will find it of interest.  It’s all about building your business and positioning to win in this crazy economy.

There is a huge (but not exclusive) focus on social media and how it relates to work, positioning, marketing, branding, sales, and business development.  A contemporary who’s who list of speakers for keynotes and breakout sessions.

I’m pleased to be able to offer you an invitation to BOLO 2010 for $100 off.  Just use the discount code “BarbaraW” when you register at http://bolo2010.com.

I’ll keep you posted on speakers and activities and what you can expect as the date gets closer.  But please check it out and save the dates on your calendar–October 17-20!

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Selling to Big Box Stores now archived

We had a great conversation with Tim Martin, president of Jaat Consulting in Indianapolis, about ways to sell retain products to the “Big Box” stores.  Tim places a lot of emphasis on Scouting — shopping the stores to see what they sell, who’s their target customer, where’s a niche for your product, how are things priced.  He explains the “two gates” — the buyer who represents the store and the consumer who is the store’s customer.

If you missed it, you can listen here. And please post a comment once you’ve listened!

Check out the other Whale Hunters Expert Series audio archive.

Posted in Business Development Strategy, Sales Development, Sales Management, Sales Process, Sales Tips, Small Business Advice | Tagged , , , , , | Leave a comment

New Article: “How to Scout Whales on LinkedIn”

Scouting is a key component of The Whale Hunters Process™, and the availability of social media tools today makes scouting easier and more profitable than ever before.  Nevertheless, many business owners and executives dismiss social media as trivial, time-consuming, or irrelevant to their business development.  Today’s new article focuses on one tool — LinkedIn — and how it enables you to learn more about your prospective customers.  Read today’s edition of Whale Hunters Wisdom to learn How to Scout Whales on LinkedIn.

Posted in Business Development Strategy, Sales Process, Sales Tips, Small Business Growth, Social Media for Businesses | Tagged , , , | 8 Comments

Are You Too Dependent on One Large Account?

A key issue for smaller companies is the danger of relying too much on one or two large accounts and being unable to muster up the time and resources to diversify.  If you and your team are resisting another large sale because of a current large client, you are in a recipe for disaster.

Today’s Whale Hunters Wisdom newsletter offers suggestions.  Read ten strategies to increase your capacity to bring in a new large account while continuing excellent service for the ones you have already.

And don’t forget to let us know what you think!  Do you have tips to share?

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Business Development Milestone

Here we are at the end of Q2.  Those of us in the U.S. are ready for a long Independence Day weekend.  Then it’s back to work for the next big sales push.

Where do you stand at midyear?

  • Did you meet your revenue targets for last year?
  • Did you meet your revenue targets for the first half of this year?
  • Do you have a pipeline that will produce the desired sales results by year end?
  • Do you have a replicable, reliable method to keep your pipeline full?
  • Do you know in detail the percentage of deals that you will close based on their current step in your sales process?
  • Are you confident that you will meet your revenue goals for 2010?

If you answered “no” to any of those questions, there are steps you can take now to change the end of year outcomes.

  1. Work on your metrics.  Track every large deal through every step of your process.  Pay attention to the point at which they almost always close and the points at which they often stall or drop off.  Learn from these data and make process improvements.  Train your team to pay attention to these details.
  2. Review and refine your Target Filter.  If your market is changing, if you are going into new markets, if you have new products and services–create a new Target Filter for each one.  Be certain that you have accurately defined your ideal “whale” customer–one that can bring you a deal 10 to 20 times your average.
  3. Review every company, every deal, in your pipeline.  Determine whether the revenue opportunity is large enough to warrant pursuing it.  Transferring at least some of your company’s energy from multiple small accounts to a few large accounts pays dividends.

If you have other midyear tactics to share, we’d love to hear them.  Meantime, happy 4th!

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How to Audit Your Brand Promise

The current  Whale Hunters Wisdom newsletter features our new article, “How to Audit Your Brand Promise.”

We present our method to help your team clearly differentiate your company’s message to market.  Most brand promises are not differentiators at all, but rather standard assertions that every competitor makes in its sales and marketing materials and on its website.

Here’s one example from a review of call centers:
–We are a partner with you

–We react quickly to changes.

–We promise excellent service.

–Our product/service is cost effective.

–We have a courteous, well-trained staff.

–Our processes are certified.

–Our company is an industry leader.

–We exceed your expectations.

–We are ROI-driven.

–We deliver on time and on budget.

These statements, from multiple companies, all sound alike! The Brand Audit will teach you how to understand your unique capabilities and state them in a compelling way.

Read more about this business development strategy here.

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Best Buy Customer Service Fiasco–Lessons Learned?

Larry and I have recently moved to Scottsdale, AZ, into a leased fully furnished condo.  We have great landlords, who are friends of ours, but who live in Indiana.

Several weeks ago we had trouble with a stackable washer/dryer.  The washer did not shut off at the end of the cycle; rather, it restarted and began adding new water.  We called a repair service amd learned that the washer had a bad timer, which would cost $300 to replace.

Our landlords decided they would prefer to purchase a new unit.  They located a replacement Maytag unit from Best Buy in Phoenix.  They purchased the unit.  They were promised a delivery date of June 5.  The landlords also arranged for a mover to take 20-30 boxes that they want to relocate out of the condo.  Then at a cost of $1000 in plane tickets, plus hotel space, they came to Phoenix to oversee the installation of the new washer/dryer and the move of their boxed-up personal effects.

Fiasco #1:  Best Buy had sold the unit that they purchased.  New delivery date, June 17.  No recourse because Best Buy cannot find a replacement Maytag unit.

Fiasco #2:  Movers do not come; the partial load was to accompany a larger load, which had to be rescheduled.  No recourse.  No offer to move and store–simply no recourse.

Fast forward to June 17, promised delivery date for the new Maytag washer/dryer. Larry and I are now occupying the condo.  After several phone calls, we learn that the unit will be delivered between 2 pm and 4 pm on the 17th.

Fiasco #3:  Finally arrives after 4:30 pm, several phone calls later.  Guys are in a big hurry.  Move furniture, take old unit out, bring new unit in, install, leave without replacing furniture, cleaning up mess, or even closing door.  They leave no invoice, receipt, nothing.  No phone numbers, who to call if we have problems etc. 

Fiasco #4:  Thusday night, we try our first load of laundry in our new Maytag washer/dryer.  Washer doesn’t work — tun it on, no sound, no water.  It’s now after hours at Best Buy so no talking to anyone.

Fiasco #5:  Friday  morning, after a rash of phone calls between the landlord, Best Buy, the Best Buy installation service, and us–bottom line is they cannot get someone to us today.  Yesterday, they delivered and installed an appliance that does not work.  But today they cannot accommodate us for service!

Fiasco #6:  Eventually we get a service commitment for Saturday.  We and Best Buy assume the install team failed to provide power or water to the washer.  Service person arrives (on time) Saturday, and discovers there is a problem with the washer.  It has a bad water valve, which is why it doesn’t work.  He can get us a new water valve in about a week.

So, we had a washer that worked–as long as we monitored the end of the cycle–and now we have a new, expensive washer that does not work.  Spent a few hours today at a laundromat.

Best Buy has offered us a replacement part that cannot be delivered and installed within one week’s time.  We have said–we don’t want a brand new unit that needs a replacement part on delivery.

so, Maytag, we are returning your inferior product.  We will purchase a different brand.

And Best Buy, we will purchase that brand from another appliance dealer.

And movers–when you schedule a pick up, you need to pick up the stuff!  If your plans have changed, store it for a few days until you can make it work.

What does this have to do with Whale Hunting?  Here’s what:

  • Whoever you are, whatever services/products you provide–deliver what you promise.
  • Deliver it WHEN you promised it.
  • Whatever goes wrong, fix it.
  • Fix it today, not tomorrow or next week.
  • Take responsibility for what goes wrong and offer compensation.
  • Do not assume that you have expendable customers.

Happy hunting!

Posted in Small Business Advice | Leave a comment

How to Manage a Complex Sale

Valerie Bonebrake, SVP of Global Supply Chain Solutions with Tompkins Associates in Raleigh, NCThe Whale Hunters held our monthly Expert Seies call this week with featured guest Valerie Bonebrake, SVP of Global Supply Chain Solutions with Tompkins Associates in Raleigh, NC.

Valerie has been a senior sales and management executive in global logistics at Ryder, Yellow Corp (now YRC), Meridian IQ (where she opened the China market) and now at Tompkins. 

The global logistics sales environment requies that her team provide a detailed solution and pricing in order to win the business.  Valerie talked with us about how she manages the relationship to offer a compelling solution without being the victim of “free consulting.”  You will enjoy her stories of wins as well as painful losses that becae learning experiences.

We asked Valerie–
•How do you approach your team’s proposal?
•What risks do you try to avoid?
•What strategies does she employ to mitigate risks?
•How does she handle a face-to-face sale and an RFP/RFQ sales process?
•What recommendations does Valerie have for you?
In this interview, facilitated by he Whale Hunters CEO Margie Traylor, Valerie elaborated on a few key points, with liberal examples.  These are:

•slow down
•ask more questions
•be helpful
•leverge relationships
•leverage your strengths
•demonstrate the small company hallmarks–focused, nimble, responsive
•hone your sales process skills and rehearse
•ask for what you want
•ask for the business
•make it personal
This is a “don’t miss” whale hunting presentation.  We are happy to offer you the recording at no charge.  Simply log in to The Whale Hunters Expert Series Calls archive.

And please let us know what you think and what topics and/or experts you would like to recommend for future sessions.

P.S.  Valerie and Bob Bonebrake are opening the Kansas City market for The Whale Hunters team.   Check out their introductory events on July 21.

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Expert Series Call: Landing Complex Whales

The Whale Hunters “Expert Series” call–Wednesday June 16, 12 Noon EDT.

FEATURED GUEST:  Valerie Bonebrake, SVP Global Supply Chain Services at Tompkins Associates (Raleigh NC)

Valerie Bonebrake has been a senior sales and management executive in global logistics at Ryder, Yellow Corp, Meridian IQ (where she opened up the China market), and most recently at Tompkins.  The global logistics environment requires that her team provide a detailed solution and pricing in order to win the business.  Valerie will talk about how she manages the relationship to offer a compelling solution without being the victim of “free consulting.”

On this call we will discuss:

•How does Valerie approach her team’s proposal?
•What risks is she trying to avoid?
•What strategies has she used to mitigate her company’s risks?
•How does she handle a face-to-face sale and an RFP/RFQ sales process?
•What recommendations does Valerie have for you?

Please join us for this month’s Expert Series call.  There is no registration fee; however, long distance charges may apply.

Register here to receive dial-in information.

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Strategies to Grow Your Business from The Whale Hunters Groups

I invite you to affiliate with The Whale Hunters online communities, where you can download articles and tools, discuss business development issues with other whale hunters, and keep up tp date on upcoming workshops and Expert Series calls.

Register for our online (beta) community, featuring a repository of articles, tools, and audio archives  plus discussions.

Current posts about upcoming activities along with discussions and links to relevant content are available at The Whale Hunters on Facebook and The Whale Hunters Group on LinkedIn.

We hope to interact with you online!

Posted in The Whale Hunters | Leave a comment