Whale Hunting Fundamentals Teleclass

Sunday, September 27, 2009 by Barbara Weaver Smith

 
I  am happy to introduce Loretta Love Huff, founder of Emerald Harvest Consulting, who is a founding member of the Certified Whale Hunters Trainers group.  Loretta is a coach, trainer, and consultant focused on helping business leaders and teams achieve their best successes. 

Loretta hosted a free teleclass introducing The Whale Hunters Process--you can listen to it here (registration required). 

Loretta is also the first Whale Hunters Chapter Chair in Phoenix, AZ.   Her chapter convenes on October 1, and membership places are still available.

A Whale Hunters Chapter is a new way to learn and implement the proven Whale Hunters Process for accelerated business development.  Chapters are composed of 12-15 leaders from noncompeting companies--entrepreneurs, owners, executives, and sales professionals.  A chapter meets ten times over the course of a year; each session includes learning and application of one phase of the nine-phase process, which the member can then implement in his/her company, receiving feedback from the peer group and support from the Chair.  A unique feature is Deal Coaching--members can bring a deal question, issue, or problem to the group to receive advice, coaching, and specific assistance in a non-competitive environment. 

The face-to-face meetings are supported by a new Whale Hunters Online Community, featuring access to a large collection of Whale Hunters resources and online discussions with an international community of whale hunters--business people committed to growing their business by doing bigger deals with bigger customers.

This online community is now in its beta version, and access is free (for a limited time)to anyone who is interested in business development.  I invite you to join!

Whale Hunters Chapters are forming now in Phoenix and Indianapolis.  Soon they will be starting up in Denver, Dallas, Detroit, Chicago, and St. Louis.  Let is know if you are interested in joining a Chapter in your area, or if you would like to explore becoming a Certified Whale Hunters Trainer who is eligible to convene chapters and earn revenue.

Whale Hunt Sales Strategy Story

Thursday, April 23, 2009 by Barbara Weaver Smith
I heard Deborah Bateman from National Bank of Arizona speak at the NAWBO/Score conference in Phoenix.  Deborach is Executive Vice President responsible for sales and marketing at the bank.  She talked about a new business women group she had formed.  It's a great example of a whale hunt!

Deborah founded the Womens Financial Group, a group of women at the bank who she is mentoring and grooming for leadership positions.  They wanted to recruit a high-powered advisory board of women from key industries in their area.   Here's how they approached this need:

1.  Determined the list of industries that they would target (chart the waters)

2.  Decide who were the most influential women in each of those industries (target filter)

3.  Choose one women in each category to invite. (whale chart)

4.  Invite them to become part of the advisory board (harpoon)

They invited 12 women; every one of the 12 accepted!

Here's the thing--they didn't limit their list to people they knew or people who were customers of the bank.  They identified who would be the most powerful board members.

Whale hunting isn't always a sale, but it's always a big deal!