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Category Archives: Business Development Strategy
Are You Too Special?
It’s not a good thing if you don’t have any competitors; it means you don’t have a market. What can you do about it? Continue reading
Ten Ways to Lose . . . Even When You’re the Best
I have several clients whose products and services are demonstrably better than those of their competitors, based on independently verifiable measures.
Nevertheless, these clients do not always win their deals—in fact, when we first meet them, they are typically losing out on many deals where they offered a superior solution.
Why is that? How can that happen? If you base your sales strategy on “we’re the best,” you’re bound to lose. Continue reading
Become a Whale Hunting Company! New Online Training Announced
The Whale Hunters announces a new online training program to help companies grow by selling bigger deals to bigger customers. Continue reading
Bigger Sales through Connected Employees
Encourage your employees to build a professional social media presence to build a thought-leader company. Continue reading
How Do You Really Train Customer Service Employees?
How well you prepare customer service representatives has everything to do with your brand. Continue reading
Posted in Business Development Strategy, Small Business Advice, trust
Tagged business development, customer service, customers, relationships, trust
Price Really Doesn’t Matter
The Whale Hunters founder Barbara Weaver Smith interviews Anthony Iannarino, author of The Sales Blog, about how to avoid being commoditized. Continue reading
Fatal Sales Failures: Why Not Commoditize?
Anthony Iannarino on the topic of how to avoid commoditization. Continue reading
Posted in Business Development Strategy, Fatal Sales Failures, News & Events, Sales Management, Sales Process, Sales Tips, Small Business Advice, Small Business Growth, The Whale Hunters
Tagged Anthony Iannarino, B2B sales, business development, customer benefit, Expert Series, sales, sales tips, selling
Fatal Sales Failures: Sales and Marketing Silos
Today’s guest blogger is the inimitable Gini Dietrich, queen of Chicago, CEO of Arment Dietrich, and author of the wildly popular Spin Sucks blog. I’m a big believer in integration. Not integration from the perspective that you’re saying the same thing … Continue reading
Fatal Sales Failures: Lack of Investment in Marketing
Chad Root discusses why marketing should not be left to your sales department. Continue reading
How To Get Left Behind (Courtesy of BlogWorld)
But it frightens me how many small to midsize companies behave like ostriches when it comes to a serious evaluation of their social media strategy. Continue reading
