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Category Archives: Link Recommendations
Searching for Business Development Tactics
Recently all of you out in the blogosphere have been finding us via the search term “business development tactics.” Curiosity hasn’t killed this cat yet, so I did my own search to see how we stack up against the competition.
I’m happy to report, you have a lot of good options out there. Surprisingly relevant information. Continue reading
Winning Big in a Losing Industry
Today I’d like to draw your attention to our latest case study. We’re very proud of the work done by Anita Grantham (one of our Phoenix Certified Partners), Rudy Kolich and the team at Jokake. They were able to implement The Whale Hunters Process™ and win the largest contract in their firms history. Continue reading
It’s All About Fear
The Whale Hunters constantly preach about the The Buyers’ Table and the whale’s fears. Understanding fear is a sales breakthrough. We have detailed processes to help your company’s cross-functional team identify all of the reasons that buyers might be afraid of you, and then detailed methods for creating the fear-busters that will help to put the fears at rest. The bottom line is this: the whales (big company buyers) will not buy your advantages unless you can alleviate their fears. Continue reading
Posted in Big Deals, Business Deals, Business Development Strategy, Link Recommendations, Sales Management, Sales Process, Small Business Growth
Tagged buyers, CEO, CIO, fears, need, present, process, risk, sales process, SME, subject matter experts, team
How a Purple Cow Affects Whale Hunting
At the start each consulting engagement, the first piece of our process covered with clients is called the Brand Promise Audit. The goal of the exercise is to determine what parts of your brand promise are truly unique. We often find that the majority of brand promises fall into average or above average categories. Continue reading
The Data Supporting Laser-Focused Goals
I’ve always loved this quote by Jim Collins, “If you have more than 3 priorities then you don’t have any.”
For today’s small business owners, it’s more important than ever. How many hats do you wear? Too often the day-to-day of small business gets in the way of big strategic moves. I bet you could use a little more simplicity. The Whale Hunters Process™ is all about defined goals, roles, and outcomes. We teach companies how to create a clear plan for business development. Why is clarity so important? Continue reading
Five Proven Ways to Generate B2B Leads with Social Media
You might think social media activities are simply random, and you may wonder if you can really acquire B2B leads through social media sites. But here are five proven ways to use social media to create leads in a B2B market. Continue reading
Posted in Business Development Strategy, Link Recommendations, Sales Development, Small Business Advice, Small Business Growth, Social Media for Businesses, Women in Business
Tagged business development, Compendium, customers, fast growth, Jill Konrath, marketing, Ning, selling, small business growth
Learn How the Biggest Companies Buy
What would you pay to sit down for coffee with the Chief Procurement Officer of Coca Cola and learn about how they buy? If you’re trying to sell to Coca Cola, you’d probably pay a pretty penny. What would he likely tell you? “Be Different,” said Ken Carty in this 2010 article by Inc. Magazine. His other basic advice? Get in early. Do your homework. Follow the process. Want more insider info on how to sell to big corporations? Here are links to all the articles published by Inc. Magazine. Continue reading
Technology To Look Big, Act Big
Many small businesses need to look bigger and act bigger in order to secure whale-sized business. Whales prospects are afraid of doing deals with businesses that look like a Mom and Pop shop. Is this you? Solopreneurs and small businesses now have the advantages of technology to make them look and act bigger in order to win the bigger sales. (Being more efficient and eco-friendly can’t hurt either). Continue reading
Posted in Business Development Strategy, Link Recommendations, Small Business Advice
Tagged efficiency, sales, small business, team, technology, toolkit, tools, websites
Get Over It: Overcoming Hurdles to Implement Culture Change
Implementing needed, comprehensive change is hard. It’s really hard when it changes they way your company brings in revenue. As I’m finding with many small businesses, however, sometimes the implementation isn’t as difficult as just getting started. Sometimes just having an idea really heard is just as hard and doing the work. Even worse is when no one admits there’s a problem! In order for The Whale Hunters Process™ to really work, both leadership and employees need to be bought into the program. In order for everyone to be on the same page, it can take some convincing. Continue reading