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Category Archives: Small Business Advice
Bigger Sales through Connected Employees
Encourage your employees to build a professional social media presence to build a thought-leader company. Continue reading
How Do You Really Train Customer Service Employees?
How well you prepare customer service representatives has everything to do with your brand. Continue reading
Posted in Business Development Strategy, Small Business Advice, trust
Tagged business development, customer service, customers, relationships, trust
How to Overkill Your Message
A simple sales story is more effective than an overkill message. Continue reading
Price Really Doesn’t Matter
The Whale Hunters founder Barbara Weaver Smith interviews Anthony Iannarino, author of The Sales Blog, about how to avoid being commoditized. Continue reading
Fatal Sales Failures: Why Not Commoditize?
Anthony Iannarino on the topic of how to avoid commoditization. Continue reading
Posted in Business Development Strategy, Fatal Sales Failures, News & Events, Sales Management, Sales Process, Sales Tips, Small Business Advice, Small Business Growth, The Whale Hunters
Tagged Anthony Iannarino, B2B sales, business development, customer benefit, Expert Series, sales, sales tips, selling
Fatal Sales Failures: The Biggest Goof With Hot Prospects
Occasionally my sales fantasies turn into realities. When it happens, it’s so
easy to be seduced by this low-hanging fruit. Outwardly, I try to appear calm, cool and collected – a true professional. But inside, every inch of my body wants to scream out, “Take me! Take me!” Continue reading
Fatal Sales Failures: Your Opinion Doesn’t Matter
If your perspective is outbound on the customer, you need to change your viewpoint. See and understand the world from the client’s perspective, internalize what they know, observe, and live everyday and you will have potentially earned the right to express your opinion; or, offer your advice. If you have not earned the right, you are wasting everyone’s time. Continue reading
Fatal Sales Failures: Too Good to Be True
Merlin U Ward discusses why it’s risky to make a pitch that sounds “too good to be true.” Continue reading
How To Get Left Behind (Courtesy of BlogWorld)
But it frightens me how many small to midsize companies behave like ostriches when it comes to a serious evaluation of their social media strategy. Continue reading