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Category Archives: Small Business Growth
Are Your Rules of Engagement Rigid?
There’s a fine line between doing whatever a customer wants, even if it’s not your core business, and learning from customers how they would like to receive your products and services. Continue reading
How Simple is Your Sales Story?
Complexity in the sales story is a common flaw of young companies as they are growing. You’re afraid to turn away any business, so you try to do almost anything that any prospect wants you to do. Big mistake! First off, it doesn’t work, and it will cost you money and anguish before you finally learn that hard lesson. Continue reading
Super Leverage for Sales
So what’s the lesson? The asset is a customer walks into your office. How much more of an asset do you want? So don’t blow it by getting in the way. Leverage that asset by being a human being with them. Be present. Give them freedom. Don’t take it away. Continue reading
How to Overkill Your Message
A simple sales story is more effective than an overkill message. Continue reading
Price Really Doesn’t Matter
The Whale Hunters founder Barbara Weaver Smith interviews Anthony Iannarino, author of The Sales Blog, about how to avoid being commoditized. Continue reading
Fatal Sales Failures: Why Not Commoditize?
Anthony Iannarino on the topic of how to avoid commoditization. Continue reading
Posted in Business Development Strategy, Fatal Sales Failures, News & Events, Sales Management, Sales Process, Sales Tips, Small Business Advice, Small Business Growth, The Whale Hunters
Tagged Anthony Iannarino, B2B sales, business development, customer benefit, Expert Series, sales, sales tips, selling
Fatal Sales Failures: Your Opinion Doesn’t Matter
If your perspective is outbound on the customer, you need to change your viewpoint. See and understand the world from the client’s perspective, internalize what they know, observe, and live everyday and you will have potentially earned the right to express your opinion; or, offer your advice. If you have not earned the right, you are wasting everyone’s time. Continue reading
Fatal Sales Failures: Too Good to Be True
Merlin U Ward discusses why it’s risky to make a pitch that sounds “too good to be true.” Continue reading
How To Get Left Behind (Courtesy of BlogWorld)
But it frightens me how many small to midsize companies behave like ostriches when it comes to a serious evaluation of their social media strategy. Continue reading
How to Offend Your Newest Customer
Tactics that seem to be customer-friendly can really backfire if you imply service that you don’t intend to deliver. Continue reading
