Category Archives: Women in Business

Are Your Rules of Engagement Rigid?

There’s a fine line between doing whatever a customer wants, even if it’s not your core business, and learning from customers how they would like to receive your products and services. Continue reading

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How Simple is Your Sales Story?

Complexity in the sales story is a common flaw of young companies as they are growing. You’re afraid to turn away any business, so you try to do almost anything that any prospect wants you to do. Big mistake! First off, it doesn’t work, and it will cost you money and anguish before you finally learn that hard lesson. Continue reading

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Are You Too Special?

It’s not a good thing if you don’t have any competitors; it means you don’t have a market. What can you do about it? Continue reading

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Super Leverage for Sales

So what’s the lesson? The asset is a customer walks into your office. How much more of an asset do you want? So don’t blow it by getting in the way. Leverage that asset by being a human being with them. Be present. Give them freedom. Don’t take it away. Continue reading

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Small Inputs. Big Outputs: How to Change Sales Results with Minimal Effort

In an interview with Barbara Weaver Smith, founder and president of The Whale Hunters, Bill Caskey talks about “super leverage” in sales–how to increase effectiveness with less effort. Continue reading

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Become a Whale Hunting Company! New Online Training Announced

The Whale Hunters announces a new online training program to help companies grow by selling bigger deals to bigger customers. Continue reading

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Bigger Sales through Connected Employees

Encourage your employees to build a professional social media presence to build a thought-leader company. Continue reading

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Fatal Sales Failures: Liar, Liar!

What happens when your prospect thinks you lied about the price of your services? #FatalSalesFailures Continue reading

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Fatal Sales Failures: Sales and Marketing Silos

Today’s guest blogger is the inimitable Gini Dietrich, queen of Chicago, CEO of Arment Dietrich, and author of the wildly popular Spin Sucks blog.  I’m a big believer in integration. Not integration from the perspective that you’re saying the same thing … Continue reading

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Fatal Sales Failures: Lack of Investment in Marketing

Chad Root discusses why marketing should not be left to your sales department. Continue reading

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