Category Archives: Women in Business

Fatal Sales Failures: Lack of Investment in Marketing

Chad Root discusses why marketing should not be left to your sales department. Continue reading

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Fatal Sales Failures: Recap #1

Recap of week one of Fatal Sales Failures featuring five great sellers on their worst mistakes and how they learned to avoid them. Continue reading

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Fatal Sales Failures: The Biggest Goof With Hot Prospects

Occasionally my sales fantasies turn into realities. When it happens, it’s so
easy to be seduced by this low-hanging fruit. Outwardly, I try to appear calm, cool and collected – a true professional. But inside, every inch of my body wants to scream out, “Take me! Take me!” Continue reading

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Fatal Sales Failures: Your Opinion Doesn’t Matter

If your perspective is outbound on the customer, you need to change your viewpoint. See and understand the world from the client’s perspective, internalize what they know, observe, and live everyday and you will have potentially earned the right to express your opinion; or, offer your advice. If you have not earned the right, you are wasting everyone’s time. Continue reading

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Fatal Sales Failures: See no evil, hear no evil, speak no evil

Barbara Hauser explains that sales suffer when the company practices a culture of “See No Evil, Hear No Evil, Speak No Evil.” Continue reading

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Fatal Sales Failures: Too Good to Be True

Merlin U Ward discusses why it’s risky to make a pitch that sounds “too good to be true.” Continue reading

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Fatal Sales Failure: Forget the Front Lines

Chris Conrey explains that it’s a Fatal Sales Failure to be rude to the “front line” people at a prospect company. Don’t let that Executive Washroom go to your head! Continue reading

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How To Get Left Behind (Courtesy of BlogWorld)

But it frightens me how many small to midsize companies behave like ostriches when it comes to a serious evaluation of their social media strategy. Continue reading

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Get Out and Stay Out of The Commodity Trap

A lot of The Whale Hunters client companies believe they are playing in a totally price-driven market. They do not see any opportunities to compete other than on price. When they lose a deal, they assume they lost it on price.

The problems with that zero-sum game are that there are always limits to how low the market can drive prices (before vendors abandon the market) and that every vendor is vulnerable to price-cutting by any competitor at any time.

Continue reading

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Will You Meet Your 2011 Sales Goals?

What’s your prediction for meeting your company’s 2011 sales goal? Please take our online poll. Continue reading

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