- Holly Buchanan
This month’s Expert Series call features guest Expert Holly Buchanan, co-author of The Soccer Mom Myth, owner of the Marketing to Women Online blog, and leading expert on marketing to women.
Holly has a unique and important perspective on selling to the buyers in a big-company deal. She believes that collectively, in a group of both men and women, their buying process is like the buying processes of women. And Holly should know, for she is a keen student on how women buy.
We’ll talk about why you should have women on your sales team and about how more and more women are at the Buyers’ Table in big companies. And we’ll talk about how you can better understand the buyers and be more effective in selling bigger deals to bigger customers.
Please join us on Wednesday, June 15, for this free teleconference. 9 am Pacific (and Arizona); 10 am Mountain; 11 am Central, 12 noon Eastern. More information and registration here.
