I’m pleased to announce the next Expert Series call coming up on September 15, 9 am Pacific and 12 noon Eastern time.
This call features Greg Chapman, who is president of Sitewire, an interactive marketing firm that is now one of the parent companies of The Whale Hunters.
Greg has a very interesting perspective to share. In his former role as Divisional Vice President – Catalog at Sears Holdings Corp, he was responsible for making the decision to hire Sitewire for Sitewire’s first “whale sized” deal as they were implementing The Whale Hunters Process™. He will be talking about why he wanted to do business with a small company for this particular project and what he had to go through at Sears, internally, to get support for that decision. He’ll also talk about why he chose Sitewire rather than some other smaller competitors.
Now, a few years later, Greg has landed as the president of this small company that so impressed him at Sears. He can talk about the kind of business they are doing today–in volume and scope–and how he advises his team to prepare and engage whales.
It’s a point of view and breadth of experience that you won’t often have the chance to experience. As always, the Expert Series Call has no registration fee, but your long distance charges may apply. And you must be registered to get the call-in information. More information and registration are available here.
I would love to hear your feedback on the Expert Series calls that you’ve heard to date.
